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Vaseline Asks Consumers to Tweet for a Free Winter-Themed Box

The brand partnered with Fooji to create #SaveMySkin kits.

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By: Marie Redding

Senior Editor, Rodman Media


Vaseline wants its fans to think of the brand, and remember to moisturize, while they’re sipping hot cocoa on a cold winter night. The Unilever brand (which ranks #2 on our list of Top 20 Global Beauty Comapnies) partnered with technology platform Fooji to create free winter-themed care packages, #SaveMYSkin kits. 

Consumers nationwide can participate in the giveaway through December 7th, 2018, at 8 pm by tweeting #SaveMySkin and the snowflake emoji to @VaselineBrand. The company will reply with a link to sign up for delivery. 

Each box contains the brand’s newest lotion, Vaseline Clinical Care Extremely Dry Skin rescue, and the iconic Vaseline Petroleum Jelly – plus, as a cozy mug and a classic game.

The box is decorated in Vaseline’s signature dark blue hue, and a wintery snowflake design. The inner lid is printed with this promotional message: “Stay warm and cozy with moisturized skin all winter long with new Vaseline Clinical Care.”

Dawn Hedgepeth, general manager/vice president of Hand & Body Lotion at Unilever, says, “We know this time of year is especially hectic – the holidays are here and it’s getting colder, which triggers skin concerns. We want to make it a little easier for consumers to prioritize their health by making our #SaveMySkin kits available to people no matter where they live.”

Chicago residents can receive the freebie in person at a Vaseline pop-up shop location in Pioneer Plaza and Hyde Park.

Packages are limited to the first 1,000 consumers, while supplies last.

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